Information In relation to Search engine optimization grayhat ways Print E-mail
By Best Marketing Solution

 Most web website owners know that white hat SEO methods are the ethical approach and that black hat ways are unethical and will get your web page banned by the search engines.


Many are searching and asking their Search engine optimization experts to utilize gray hat ways. What most do not realize is that these gray hat techniques are really black hat methods that sometimes slip by the search engines bots, but only for a short period of time before your website will be banned from the SERPs.

A few of the leading gray hat techniques that some SEO companies have been trying might get you and your web page in trouble. Here are a few of the more common ones. The first one is to have an unnaturally high keyword density on your web page and in the content of the web page. A few years ago 2% was the upper limit for not being seen as keyword stuffing. Most articles today have a key word density of less than 1%. If your site or content on your website has a keyword density above 2% you are dipping into the gray/black hat realm.

Procrastinating duplicate content on multiple sites is another gray/black hat method. At first your rise in the SERPs will be rapid, but once the duplicate content is notices, your website will be reduced or delisted.

Non-relevant link building is also frowned upon. They serve no purpose other than selecting a rating increase. The search engine bots know this and it will cost your website in its rankings.

Three way linking is one of the newest gray hat techniques that is set up on purpose to fool the search engine bots. If your experts suggest this consider how this method is defined. It is a deceptive practice implemented to artificially boast your rankings. That is the definition of a black hat method. At the moment most think this practice is not detectable by the bots, but is may soon be. The method is simple. By connecting website X with a link to website Y and web page Y to website Z then web page Z back to website X, all the links are seen as one way links. This is all helpful till it gets noticed and you get delisted.

The purchasing of links is not illegal and will boast your web page rankings. But if this is part of your Search engine optimization package, then it is only a matter of time until you will be penalized. This is a gray hat method that is deceptive which in reality it is a black hat technique.

As it should have become apparent, gray hat methods that are employed by your experts can land you in trouble in the future. It like trying to fly under the radar or its not illegal or unethical if you dont get caught.

The choice to use gray hat ways is yours and your Search engine optimization expert. Just consider that the algorithms of the search engines go under changes a minimum of 4 times a year. What helped your ratings today could get you delisted tomorrow.


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